Most Valuable Power

Vitamin Water did a grand job with this advertisement in the year 2011. This advertisement uses ethos, logos, and pathos. One of the automatic ethos appeals in this advertisement is the picture of Kobe Bryant. The whole world knows who Kobe Bryant is; he is the All-Star shooting guard and future Hall of Fame inductee for the Los Angeles Lakers. The second and final ethos are the words "vitamin water" on the bottom of the advertisement under the checklist, because this shows that the advertisement is trustworthy and has credibility. The logos in this advertisement is the checklist which gives some of Kobe Bryant's accomplishments. Vitamin Water wants to tell the viewers that Kobe Bryant has achieved 3 championships and 1 MVP award while drinking Vitamin Water. The pathos in this advertisement are the words all the way at the bottom which read "try it... it works for kobe." Vitamin Water gives the viewer an emotional desire; if this sports drink works for Kobe Bryant it may work for the consumer too. Another pathos is the overall tone and physique of Kobe Bryant's body which tells the audience, the reason why Kobe Bryant is so defined is because he is drinking Vitamin Water, so it not only intrigues the audience but gives them an emotional hope that they can have the same physique of Kobe Bryant. The makers of this image also pick the luscious red flavor in order to catch the audiences' eye. This advertisement is effective to athletes everywhere and to the audience who idolize Kobe Bryant, because they would buy the drinks in the mind set of being just like him. In all honesty though, there is only one Kobe Bryant and there will never be a duplicate, so the audience should not get their hopes up.